Marcin Traczyk, Global Communications Manager of Good Old Games, spoke to PCGAMESN from his business model and asked him if the company would follow the example of Epic Games by buying several exclusives. GOG wants to focus on what makes them unique rather than compel players to use their services to play a specific game. The company has discovered that, apparently, exclusives did not work for them as they do for Epic Games when they published Thronebreaker exclusively on their platform, as it limited the potential of the games.
We are always open to competition and, like every business, we adapt to the market situation, but in parallel with the solutions we offer, we give players the opportunity to choose, said Marcin Traczyk. . Recently, GOG discovered with the pre-orders of CyberPunk 2077 on its platform as the motivation and communication of the benefits of buying on their platform via Steam, Epic Games Store, etc. were the key to success. This focus on communication has brought one third of PC players who ordered CyberPunk 2077 to do it on GOG. We were very happy to see how people reacted to our message, how people shared and how many recommendations came from people convincing their friends to buy on Gog, said Marcin Traczyk. It was super exciting for us and we were very happy and proud that people believe so much in us.
Apparently, community integration with services like EPIC and Steam has combined the official integration of Microsoft accounts into Gog Galaxy 2.0, which allows players to gather all their digital titles in one place. Although Steam has this feature for several years, it represents an advantage over Epic Games Store and GOG plans to collaborate with EPIC to make it official functionality. If both companies work together on this aspect, both players could take advantage of it and players using their platforms would benefit from the possibility of comparing their achievements, results and time with all their friends players on PC.
What games do you need to go through Epic Games? Do you prefer that companies like GOG do not buy exclusivity or do you think that Epic Games Store needed exclusive to create his showcase? Let us know in the comments below!
Source: Game bolt
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